We want your input on an innovative investigation!

Data tells us that 70-80% of our audiences want personalization. We are experimenting with the Experience Profiles™ to meet this audience need. Our intent is to better understand how personalization can improve audience engagement, benefitting the attendee experience and supporting event creators.

How do you want to learn about the Experience Profiles™ today?

The Experience Profiles™ from Storycraft Lab are a design thinking tool for employing empathy.
They help us understand ourselves and our audiences at a deeper level, with strategic insights for how attendees acquire and activate information as a result of experiences. Using the Experience Profiles™ tool, we can create more personal experiences by working with audiences to identify what engagements will be most meaningful and best support an action or result.

 

I’d like to
take the quiz to understand what my preferences reveal.

I’d like to
read/hear about the different profiles so that I can self identify.

I’d like to
understand the methodology behind the profiles.